Swindon Town striker Simon Cox has this lunchtime completed a move to Coca-Cola Championship side West Bromich Albion.

Top scorer during the 2008/09 campaign with 32 goals, Cox has signed a two-year contract at The Hawthorns with the option of a further two years.

Town will receive a guaranteed £1.5m from the deal, with a further £400,000 due in performance-related add-ons.

The Club would like to thank Simon for his efforts at Swindon and wish him every success with his future career.

Town's previous record transfer fee received saw Kevin Horlock move to Manchester City for £1.5 million in 1997.