So we are very clear: the football club are looking to start something different this season. Bearing in mind the change in training facility (which is a considerable distance from Swindon), our in-house journalist, Tom Otrebski, will be conducting interviews with players, management and staff during the week as well as producing a lot of behind-the-scenes material that will engage the fans and give them more of an insight into how the team and the club is run. This will be distributed on all the club's official media channels and also on a new and exciting media platform called Fanzai which the club have decided to trial. This was first trialled on Saturday during Town’s pre-season friendly with Everton.
Fanzai is a family-friendly app which is free of the profanity and abuse that users may experience on existing social media. Fanzai’s unique approach to social media is something the club decided to align themselves with and launch our media output through.
For the avoidance of doubt, post-match access and the reporting on matches by the media will remain exactly the same as last season. There is not a blanket media ‘ban’ as is being reported. We are trying something fresh which we feel will give supporters a new insight into their football club.