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Town Join Forces With Sam FM

5 October 2016

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Swindon Town are delighted to announce that we have entered into an exciting new media partnership with Sam FM.


The link-up will see the radio station work closely with the club to promote Pro Red, which is an initiative designed to make football affordable for families and to attract the next generation of fans through the turnstiles at SN1.


This partnership will see Town have twelve air time slots a week on SAMFM, including time on the show’s hugely popular Breakfast and Drive shows.


Speaking about the partnership, a Sam FM Spokesperson said: “We at Sam FM are truly excited about such an exciting partnership between two community-focussed brands. The direction STFC have always headed in terms of focussing on providing entertainment for everyone, young and old, mirrors exactly Sam FM’s values.


“We are looking forward to an exciting season of football and a great relationship between two Swindon entertainment superstars!”


Adam Wainwright, Head of Commercial at Town, added: “We are absolutely thrilled to have joined forces with Sam FM.


“Pro Red is an initiative that we are passionate about at the club and we really want to drive the scheme this season. We are already working with the North Wilts Youth Football League, Football in the Community Trust and Trust STFC. Adding Sam FM as a media partner to the ranks will help us to achieve the results we are all striving for.


“Sam FM are able to boast some impressive listening figures and I truly believe this partnership will be fruitful for all parties.”

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