Town Boss David Flitcroft was brought up with a winning mentality and he’s determined to instil that at The County Ground.
Raised in a footballing family, the 43-year-old knows what it takes to be successful in the game and he’s built an impressive CV, including guiding Bury to promotion to League One in 2014/15.
Now tasked with helping the Reds bounce straight back to the third tier of English football, Flitcroft wants to surround himself with winners on and off the field as he looks to bring the good times back to SN1.
“Winning isn’t just about on a Saturday. Winning is an everyday thing,” he told swindontownfc.co.uk.
“I’m from a footballing background, I’ve got two older brothers and my dad was obsessed with winning, you couldn’t even play chess or do anything without him wanting to beat you and making sure that you understood the values of winning and being competitive.
“That’s one of the things my dad instilled in all of us as brothers and it is something that lives with you every day.
“It just becomes part of your life and that’s something I’ve got to teach, I’ve got to create that environment within the day-to-day work from Monday to Friday and then when we’re in on a Sunday you are shaking down what went wrong and what went right.
“Then you are straight back on the bus promoting the winning mentality and that is something that has to be a daily thing and part of your everyday life.
“I surround myself with staff who are winners and I’ll surround myself with players who are winners.
“There is a young group there and they are going to need leading on the pitch as well, so that’s what I’ve got to bring to the football club.
“There is a real strategy to what we do from this point and everything will be about competing.
“The players that want to compete on a daily basis and want to have real competition in their life will definitely be a part of this plan going forward.”