Swindon Town Boss Dave Flitcroft has outlined just how much the Emirates FA Cup means to him ahead of his side's First Round tie away at Dartford on Sunday.
The Reds head to Princes Park tomorrow looking to progress beyond the opening round for the first time since the 2011/12 season, and Flitcroft is confident his side will put in a professional display against the National League South high-flyers.
"The FA Cup is the people's cup and it is for every kid out there," he said.
"My brother is managing Chorley and there is so much at stake for non-league clubs in terms of prize money and TV money.
"It is a massive competition and that is why it is held in such high prestige.
"Being from a footballing family it is the one cup we've always loved and wanted to be a part of.
"I've had quite a lot of success in it and it is a trophy that I absolutely love and love being a part of.
"We've got to concentrate on our business and we've put the same preparation into Dartford as we did into the Wycombe game, as we did into the Norwich game and as we have done in every league game.
"The preparation has been no different and I've scouted them myself with Ben Futcher and we've got two reports on them.
"We've done all the detailed planning.
"We've got a strategy for if they come at us, if they sit deep we've got a strategy for that and that is testament to the group of players we've got in terms of the fact that they have taken the information on board so they are equipped to cope and adapt to any style thrown at us.
"They are flying high in the league, they will have a confidence about them and they will certainly want to raise their game against league opposition.
"They have been performing at top levels anyway as have we, so I don't expect them to work harder than us, I don't expect them to try harder than us and this group of players have given it total commitment since the day I walked into the football club.
"We had a fantastic session on Thursday and that will give us a bounce."
Town have a poor recent record in The FA Cup and Flitcroft is hoping to put that right tomorrow afternoon.
"I can't change the history. I can only learn from it, I can only understand it and it is what we do in the present and in the future," he added.
"I'm massive on that and I live everyday as a lucky man.
"I've got a brilliant squad that I am working with, I have got a top Chairman that I am working with and it is the first time at this football club that I feel everyone is on the same page and everyone is working together.
"Now it is about making sure that we create a new future and make sure that we are competitive in every game.
"We have certainly created a winning culture up to now and that has got to continue.
"We'll never take any opponent lightly or we will never disrespect an opponent.
"Sunday is a great opportunity to progress in the next round but we know there are some hard miles that we've got to conquer."