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19 December 2018

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In a time full of club engagement with the community, Swindon Town was happy to help the Reed Group and Ethiopiaid by donating a few shirts to the partnership.

Jade Cholod, a local girl from the Reed Team, travelled to Ethiopia as part of their annual charity trip.  In order to go, the fundraising starts a year in advance and once there they support with project that focus on working to support the community in areas such as schooling and women's refuge.

Jade said that the excitement and gratitude of the children upon receiving the kind donations was overwhelming and very humbling in comparison to the privileges that we take for granted in this country. 

In the autumn of 1987, Sir Alec Reed, Founded of the Reed Group, returned from his first visit to Ethiopia. He saw what many people might expect - wide-spread hardship, suffering and poverty – but he also saw passion, knowledge, and ambition.

Ethiopiaid came to life in October 1989. He knew that it would take something simple to make a huge difference to the lives of many people. Starting with an investment of £1m, he created a platform for years of change. Ethiopiaid has grown without losing sight of its relatively humble beginnings. Using a small number of hardworking staff and a donated office space, this £1m has grown into more than £30m in partner donations over 28 successful years.

The vision is an Ethiopia free from poverty, in which every person has access to quality education, healthcare and a life of dignity.

Their mission is to break the cycle of poverty in Ethiopia by enabling local communities to realise their potential. We want to contribute to Ethiopia achieving its target of becoming a middle-income country no longer reliant on foreign aid.

They aim to:

Increase access to quality maternal health

Change attitudes to the practice of harmful traditions

Assist adults and children living with disabilities to enable them to be active members of their communities

Promote quality education for all, especially those suffering from increased prohibitive factors such as disability or the death of parents and loved ones

Treat preventable yet destructive diseases such as Noma by supporting the identification and treatment of patients

Help the elderly lead dignified, secure and healthy lives

Their website is below



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