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22 February 2021

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Swindon Town are delighted to announce our new agreement with the Terrace Store who will be one of our official licensed retail partners to STFC Direct.

The move sees us team up with the Terrace Store who will be offering a unique retro range of retail items to Swindon Town fans. This will feature a legends range, designs inspired by iconic kits and a whole host of other items that are perfect for all Town fans as gifts, souvenirs or homeware. 

The Terrace Store was founded in 2017 by two best friends who began creating retro ranges of kits on mugs. Since then, it has grown to become one of the leading go to companies for official retro wear and now has an extensive portfolio of merchandise available covering clubs from the Premier League through to Non – League.

Carl Sewell, Director of The Terrace added “We are pleased to be welcoming Swindon Town to our licensed portfolio at The Terrace, the club has such a strong visual brand of retro kits and we have enjoyed working with the retail team to create an iconic range we hope fans will fall in love with. As our brand grows daily, we look forward to working closer with the club to make more unique merchandising options available!”

On finalising the partnership, our Head of Retail Jordan Higgs commented "In light of the current pandemic we have found ourselves in, it is vital that we continue to look for ways to maximise our revenue opportunities and to look for new ways in which we can do this. We are immensely proud of our history as a club and therefore we believe this is a great addition to our retail line up. This is the first in several new partnerships with the club, we are extremely excited to be working with the team at The Terrace Store and we hope that supporters will enjoy the new ranges available.’’

You can find our new official product lines with The Terrace Store here.

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