Skip to main content Skip to site footer
Club News

Bartercard announced as our new Principal Partner for 2021/22

27 July 2021

Sponsored by

Swindon Town are delighted to introduce our new principal partner, Bartercard for the 2021/22 season. 

The deal will see the financial trade exchange company adorn the front of both the home and away first team kits, replica shirts and all training wear. 

Bartercard is a trading platform where businesses can buy and sell their goods or services as part of a global network of likeminded businesses. The platform operates across a variety of sectors from marketing, travel and tourism, property and many more. 

On securing the new partnership, Head of Commercial at Swindon Town FC Danny Lee commented, ‘this has been an in-depth process with the club speaking to a variety of potential partners to find the most suitable candidate for us. Once discussions were underway with Bartercard we were impressed by their professionalism, their drive to succeed and ultimately their vision for the partnership. We have been working extremely hard to make positive changes in terms of technology and to push the club forward, and this partnership embodies exactly this. We are excited to work with the team at Bartercard for this upcoming season and beyond. 

Included in the agreement will see Toura Toura Festivals become our training wear sleeve sponsor for all 1st team playing and management staff.

Chris Kirby managing director of Bartercard said, ‘It is an honour to be working with Swindon Town F.C and an even more immense privilege to be their principal partner, and we are incredibly proud to see our brand on the front of their shirts. The new ownership coupled with the forward vision of the club was prominent when speaking with Danny, and I know the future of Bartercard will be brighter with the presence of Swindon Town.

We have also invested our closed-loop digital currency into the club and a significant cash sum, allowing the Robins to purchase products and services from Bartercard Merchants without cash. Thus help free up the club’s cash flow for other projects. We are keen to speak with any businesses in the area who may be interested in hearing more about how we can help improve their cash flow by bartering with 55,000 members of our Trade Exchange

You can pre order our new 2021/22 home and away kits with the new Bartercard branding here and pre order them online at

To find out more about Bartercard take a look at their website

Advertisement block