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Club News

Thatchers Cider joins as Club Partner

Renowned Drinks Brand Comes Aboard At SN1!

18 November 2021

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Swindon Town are delighted to announce Thatchers Cider as a new Official Club Partner for the 2021/22 and 2022/23 seasons.

The new agreement will see a full range of ciders from the fourth generation cider maker available in The County Ground, namely Thatchers Gold, Haze, Rosé and its alcohol free cider Zero. The ciders will be served across bars, concessions, and hospitality areas in The County Ground allowing supporters to enjoy them on match days and non-match days.

It will also see in-stadia branding for Thatchers Cider highlighting their commitment to the club as they join as an official club partner for the new era and chapter of the Football Club.

Head of Commercial, Danny Lee said: “We are proud to announce this partnership with Thatchers Cider. We want to continue to work with local businesses and strengthen our partnerships within the community and this partnership embodies just that.

"The Thatchers Cider brand is well regarded in the area, and it is a testament to the team here that Thatchers have come on board. We are very much looking forward to working with everyone at Thatchers Cider over the next 2 years and beyond.”

Martin Thatcher, who is the fourth generation to lead the family owned West Country cidermaker, said: “This is a really exciting time to be partnering with Swindon Town. We’re looking forward to be serving our range of ciders at The County Ground where there is a strong sense of community, a  value we share. We wish everyone at the club the very best of luck for what is an exciting new era for them.” 

You can find out all about Thatchers Cider here www.thatcherscider.co.uk.


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