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Club News

VACANCY: Retail Manager

Come & Work for STFC

22 October 2021

Club News

VACANCY: Retail Manager

Come & Work for STFC

22 October 2021

Swindon Town Football Club are currently recruiting for a full-time Retail Manager to join the team at The County Ground.

Job Title: Retail Manager
Salary: Competitive and dependant on experience
Location: Swindon
Closing date: Friday 29th October
Contract type: Permanent (Full Time – Min 40 hrs/week) a flexible approach to working hours will be required as this role requires working on home match days.


This will be a key role within the organisation and will lead our passionate and dedicated retail team, therefore we’re looking for a suitable character to complement our existing team, with a clear focus on putting customers at the heart of everything, along with energy and enthusiasm and a genuine passion for what they do.

Responsible for maximising sales and profitability of the Swindon Town retail offering including the club shop, online website and external retail partnerships and ensuring service excellence is achieved throughout the customer journey. The candidate will be required to contribute to events and promotions that increase retail sales and the reputation of the club locally and nationally both on and off the pitch.

Key Duties:

  • Maximising sales and profitability to deliver agreed targets.

  • Delivering controllable costs to within given budget e.g. payroll / in-store supplies.

  • Driving high standards of Service Excellence, merchandise display and store operations.

  • Optimising sales opportunities by ensuring all outlets hold correct stock levels.

  • Investigating and delivering opportunities to retail products outside of stores.

  • Ensuring sales are maximised by actively seeking new sales revenue opportunities,

  • Proactively seek to build relationships with colleagues and build the profile of the operation

  • Regular monitoring of high street shops and other football clubs to ensure that Swindon

    Town is correctly competing in terms of price, quality and aesthetic appearance.

  • Plan and co-ordinate competitions, online sales and promotions.

  • Undertake analysis of sales to provide regular weekly and monthly reporting demonstrating

    progress against revenue and profit targets

  • Developing a culture and ethos of up-selling and cross selling

  • To grow the Swindon Town retail footprint and revenues through innovative local, national

    and global partnerships, sales channels and outlets

  • Development and management of strategic retail calendar with impactful seasonal

    campaigns and optimised product ranges for key football dates (e.g. new kit launch)

  • To source, develop, market and sell innovative, commercial and profitable new product lines

    on an ongoing basis working alongside Senior Management

  • Maintain appropriate levels of store staffing


  • A retail specialist with a proven track record of growing sales year on year

  • A demonstrable record of consistently achieving sales targets and budgets

  • Experience of working in a dynamic sales environment, within the retail industry and an

    understanding and application of retail ‘best practice’

    Special Skills:

  • Excellent supplier, partner, manufacturer communication and relationship-building skills

  • Commercially astute and highly numerate

  • Experience of analysing retail figures: cash flows, P&L, product margins, stock reports, etc.

  • High quality report writing and presentation skills

  • Track-record in successfully marketing and promoting retail products; in-store/online

  • Strategic thinking with long-term perspective. An ability to turn insight into business

    opportunities and successes

  • High levels of professionalism and integrity

  • An excellent team player, work in the spirit of a ‘team’

  • Self-motivated and energetic and with strong negotiation and influencing skills, with a track-

    record of successfully communicating at all levels

  • Ability to work to tight deadlines

  • Implement standards required to meet/exceed customer expectations

  • Have a flexible approach to work and the ability to work weekends and evenings

  • Strong IT/Retail system/computer skills

  • Interest and background in the football/sports/leisure industry would be advantageous

    How to apply:

    Please send a covering letter, no longer than one page outlining how your experiences qualify you for this job. Also, attach a CV no longer than two pages and please send to the following email with the subject Retail Manager vacancy.

Equality Statement:

Swindon Town FC is committed to creating an inclusive and diverse environment and is proud to be an equal opportunities employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, religion or belief(s), gender, gender identity or expression, sexual orientation, marital status, disability, age or with regard to pregnancy or maternity.

Safeguarding Statement:
Swindon Town is committed to safeguarding the welfare of children and young people and expects all staff and volunteers to endorse this commitment. This post requires Enhanced Criminal Records Checks and may include checks against the Barred Lists, as such it is exempt from Rehabilitation of Offenders Act (1974). Therefore, all convictions including spent convictions that have not been subject to filtering by the DBS should be declared. Relevant information and / or documents will be distributed as part of the recruitment process.

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