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Wow Hydrate on board as Official Hydration Partner, Academy Sponsor

Town partner up with Wow Hydrate

14 September 2021

Sponsored by

Swindon Town FC are delighted to announce our new Hydration Partner, Wow Hydrate for the 2021/22 season.

As part of the deal, Wow Hydrate will also become our Swindon Town Academy Official Sponsor providing support and education for each development phase.

Wow Hydrate will provide dedicated sports hydration and product to compliment and benefit the performance and recovery of all players at the Football Club. 

Swindon Town Football Club join a host of athletes and sports organisations who WOW Hydrate support, including Tyson Fury, Kevin De Bruyne, Harry Maguire and Matchroom Boxing. 

Danny Lee, Head of Commercial at Swindon Town Football Club, spoke on the new partnership: "We are extremely delighted to be working with Wow Hydrate this season and to welcome them to our partnership portfolio.

"It is testament to the performance staff here at the club that we can bring on board such a well-respected partner to the football club. We were impressed by their professionalism and passion, and they will not only be supporting us on the pitch but providing additional support off it, with Wow Hydrate providing both our Academy and STFC Foundation with the knowledge and insight into a balanced healthy lifestyle."

Kai Bowers, Head of Business Development at WOW Hydrate, said: “Healthy hydration is vital to player performance and that is why we are delighted to announce our partnership with Swindon Town Football Club this season.

"Our electrolyte and protein waters will offer the players the latest innovation in sports and healthy hydration – providing them with essential vitamins, electrolytes and protein to maintain performance and aid recovery both on and off the pitch throughout the season."

To find out more about Wow Hydrate please visit and use STFC20 for 20% off.

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