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Town announce First City Care Group As Official Principal Partner

First City branding to be featured on front of 2022-23 kits and beyond

11 June 2022

Swindon Town are delighted to announce First City Care Group as our new Official Principal Partner and Front of Shirt Sponsor on a multi-year deal from the 2022/23 season.

First City Care Group's branding has been synonymous with the club over the past few seasons and this natural progression is the next phase of the partnership. The community care business is working across Swindon with organisations within the health and care sector to ensure everyone living within the community can access the support they need.

This support has been extremely vital during the Covid–19 pandemic and the club is beyond proud to be partnering with such a community focused locally based business.

The agreement will see the First City branding adorn the front of shirt on our First-Team Replica Home, Away and Third shirts from next season as well as focusing on an array of community-led initiatives to ensure that we give back and provide support to the community that surrounds us, and that Swindon Town is at the heart of it.

First City are also committed to working with the STFC Community Foundation on several projects that align with the club’s values of inclusivity and allowing everyone an equal opportunity to support and follow Swindon Town.

Stephen Trowbridge, MBE, Managing Director of First City Care Group, commented: "Like the Football Club, we are extremely proud to serve the people of Swindon. This partnership gives us a unique opportunity to raise the profile of the community care sector across the town and to work together with STFC to highlight the benefits of working within your community. We are also eager to work with the club to identify ways in which the people we support can get involved with the club."

Swindon Town's Head of Commercial, Danny Lee, stated: "We are extremely proud to welcome First City Care Group as our new principal partner to the Football Club on a multi-year deal.

"This partnership has grown from strength to strength over the years and we are delighted Stephen and his team will be joining us in the next phase as our mainline sponsor. The development of the partnership shows how clear the vision and direction of the club is that we can secure a multi-year deal.

"I would personally like to place on record my thanks to First City Care Group for their ongoing support and we are very much looking forward to working with the team in the next chapter for the Football Club."

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