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Town welcome MiPermit as Official Short Sponsor

MiPermit brand to be worn on home & away shorts in 2022-23

17 June 2022

Swindon Town are delighted to announce that MiPermit will become our new Official Short Sponsor for the 2022/23 season.

We are extremely proud of our association with MiPermit in what will be the second season of the partnership, and everyone is delighted to take the sponsorship to the next level. We have already been working with the team at MiPermit this season on several initiatives, including match day activations with community and school groups, to supporting the up-and-coming local talent looking to take the next step in their careers with the Wiltshire Business and Sports event helping raise £45,000 for the initiative.

As part of the partnership, it will see the MiPermit branding adorn the back of our Official First-Team Home and Away shorts for the duration of the 2022/23 season as well as prominent perimeter advertising, social media branding and joining our list of key partners to the football club.

MiPermit enable car park operators to accept electronic payments for Pay & Display car parking, residents and visitor permits, and season tickets. Each electronic permit is digital, meaning that you do not need to display anything in your vehicle. You simply pay and go.


Swindon Town Head of Commercial, Danny Lee, commented: "We are very proud to announce MiPermit as our Official Short partner for the 2022/23 season. It is testament to the club that we have seen the partnership grow into the next phase of its journey and is a cornerstone of our strategy in developing long term partnerships to the football club.

"With MiPermit winning the Queen’s award for Enterprise and Innovation, this forward thinking and drive to succeed fits a similar ethos to us here at the club, making this a perfect partnership. We are very much looking forward to working with all the team at MiPermit throughout next season and beyond."

Simon Cheung of MiPermit commented: "Our partnership with STFC continues to grow from strength to strength. This partnership allows us to continue to work with the club to feed back into the community through football from grass roots upwards. We are proud to be a partner to the club and look forward to a great season."

You can find out more about MiPermit here.

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