Swindon Town Football Club are delighted to announce that we have been awarded Gold Status for the EFL's 2021-22 Family Excellence Awards.
A total of 65 EFL Clubs have achieved Family Excellence status for the 2021/22 season, 12 of which have been crowned as ‘Gold Award’ winners for their exemplary work in engaging families on matchdays.
The record-breaking number, up from 63 Clubs in 2019/20, recognises continuous improvement and best practice in familyengagement across the League and rewards Clubs in their efforts to attract and retain young fans of the future.
Given the particularly challenging set of circumstances faced during the Covid-19 pandemic, EFL Clubs have worked hard to ensure supporters have been welcomed back safely this season, while exploring new and innovative ways to continue to boost the matchday experience for youngsters and families.
Now in its 14th year, the Family Excellence Scheme is an ongoing consultation programme, which aims to drive continuous improvement and best practice in family engagement across the leagues.
The scheme sees each EFL Club receive two ‘mystery family’ visits throughout the season, with their feedback and reports determining whether each respective club would achieve ‘Family Excellence’ status.
The year-on-year progress of EFL Clubs was also highlighted at the EFL Awards last month, with Ipswich Town named the Kin + Carta Family Club of the Year. The Club has created a compelling matchday experience for families, and chief among their main attractions - and a key example of excellent family engagement activation - is the Fan Zone: on a full-size 3G pitch next to Portman Road which is the 'go to' pre-match destination with entertainment and activities which helps attract, and importantly retain, young fans and families.
EFL Chief Executive, Trevor Birch, said:
“I would like to congratulate the record number of Clubs that have achieved Family Excellence status this season. Ensuring a memorable matchday experience is vital to attract the next generation of young fans, so it’s great to see so many clubs excelling in this area.
“Fans returning to EFL clubs in their millions this season has been fantastic to see and club staff should be commended for going the extra mile to make the matchdays engaging for families attending live games.”
The Gold Award Winners for 2021/22 are as follows; Blackburn Rovers, Doncaster Rovers, Exeter City, Fulham, Hull City, Luton Town, Mansfield Town, Middlesbrough, Scunthorpe United, Sheffield United, Stoke City, and Swindon Town.
All other EFL Clubs to receive Family Excellence status are:
AFC Bournemouth
AFC Wimbledon
Barrow
Birmingham City
Blackpool
Bolton Wanderers
Bradford City
Bristol City
Burton Albion
Cambridge United
Cardiff City
Carlisle United
Charlton Athletic
Cheltenham Town
Colchester United
Coventry City
Crawley Town
Crewe Alexandra
Derby County
Forest Green Rovers
Huddersfield Town
Ipswich Town
Leyton Orient
Lincoln City
Millwall
Milton Keynes Dons
Morecambe
Newport County
Northampton Town
Nottingham Forest
Oldham Athletic
Oxford United
Peterborough United
Plymouth Argyle
Port Vale
Portsmouth
Preston North End
Queens Park Rangers
Reading
Rochdale
Rotherham United
Salford City
Sheffield Wednesday
Shrewsbury Town
Stevenage
Sunderland
Sutton United
Swansea City
Tranmere Rovers
Walsall
West Bromwich Albion
Wigan Athletic
Wycombe Wanderers
Congratulations to everyone at Swindon Town Football Club for all their hard work that has made this award possible - thank you!
