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Swindon Town join EFL clubs in supporting Green Football Weekend

Community Foundation do their bit with many more green changes on the horizon at SN1…

3 February 2023

Club News

Swindon Town join EFL clubs in supporting Green Football Weekend

Community Foundation do their bit with many more green changes on the horizon at SN1…

3 February 2023

Swindon Town is joining forces with their counterparts across the EFL as part of the Green Football Weekend, which officially kicks off today, Friday 3 February.

The initiative is centred around a weekend of ‘Greener Game’ football matches and competitive activities aimed at encouraging fans and clubs to help protect the environment.

Throughout the campaign, supporters are urged to ‘score green goals’ for their own club by logging their activities, which could be cycling instead of driving, or opting to eat a veggie meal, as well as participating in various engagement events with a sustainable feel.

Of course, Swindon Town is doing it’s bit to back the project, with our captain set to don the green armband for tomorrow’s League Two clash away at Newport County for starters, with our Community Foundation taking an active lead too, supported by the OSC and Trust STFC.

With the first-team preparing to head to South Wales this weekend, the Foundation organised their very own green event last week, ahead of the previous league fixture against Gillingham at SN1 last Saturday.

A few weeks prior, they went into local schools and delivered a workshop about Green Football Weekend, with a strong focus around the importance of making daily choices that can help our planet.

As well as the interactive classroom-based activities, pupils also conducted a litter pick around the County Ground and Foundation Park, identifying what is recyclable and what isn’t.

A total of six packed bin liners of rubbish were collected in just a couple of hours, with all the rubbish collected then sorted to avoid the majority going to landfill.

As a reward to our young eco-warriors and their parents, they were given lunch and a matchday ticket, along with the opportunity to form the guard of honour as our players entered the field ahead of kick off.

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Kyle Holloway from the Foundation, said: “We know this is just a small gesture considering the immense challenge we are all facing when it comes to the environment, but with initiatives like the Green Football Weekend, those 72 small acts become something much larger, and if we all keep working together we can really make a difference.

“It’s a really exciting time for sustainability and it’s heartening to see big organisations like the EFL really getting behind the crusade.

“What’s important though is that we don’t fall into the trap of making token gestures for the high-profile events and then fall back into bad habits the rest of the time.”

As well as their work as part of The Green Football Weekend, the Foundation has also signed up to join the EFL’s Green League.

This is a revolutionary new sustainability scheme launched in October 2021 that provides a framework for clubs to use their profile in the community to inform and educate others and make positive changes.

Throughout December just gone, players across all our age groups completed nine ‘earth missions’ each week, which ranged from cutting a minute off their shower times to pledging to only use refillable water bottles.

And by completing these tasks, participants earned points for themselves and their team, with the opportunity to win prizes such as signed Swindon Town shirts, a laptop, and match day experience packages.

But the football club isn’t stopping here, announcing the appointment of former player, Michael Doughty, as our new Chief Sustainability Officer earlier this week.

The 30-year-old, who had three spells as a Swindon Town player between 2016 and 2020, will support and advise the football club on it’s ambitions to become a leading environmentally, sustainable football club. 

And ahead of our planned purchase of the County Ground later this month, this partnership will help ensure the environment is at the forefront of our decision making.

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In addition to getting Michael onboard, we’ve also agreed a partnership with his sustainable sportswear brand, Hylo Athletics, which make high performance products for athletes that have a low impact on the planet.

Michael will be taking part in a series of media appearances over the coming weeks to promote the initiative and spread the word, and we’re really looking forward to seeing what we can achieve as a football club with him leading us.

We’re proud of the positive steps we are taking in this area, and it’s vital we do all we can to make changes now in a bid to reverse the effects climate change is having on the planet.

As it stands, the human impact on the environment is affecting all our daily lives, and football isn’t escaping this either.

It’s estimated 23 out of the 92 Football League clubs in the UK can expect total or partial annual flooding of their stadiums by 2050, which is incredibly concerning.

So if you can lend your support to our sustainability work, we can make big changes together.

For more information on The Green Football Weekend, visit their website at

You can also log on to our official site, to stay up to date with all our sustainability work coming up alongside Michael.

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