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Town to celebrate disabled fans as part of ‘Unite For Access’ campaign

Join us as we mark the occasion on the weekend of Carlisle United clash…

24 February 2023

Community

Town to celebrate disabled fans as part of ‘Unite For Access’ campaign

Join us as we mark the occasion on the weekend of Carlisle United clash…

24 February 2023

We’re looking forward to celebrating the inclusion and accessibility of all our disabled fans as part of the ‘Unite For Access’ initiative, which officially kicked off last weekend.

Did you know that an estimated 22% of the UK population are disabled, making them the largest minority group in the UK.

Still, many disabled supporters feel that attending live sport isn’t possible due to the environmental and societal barriers they face.

The most recent Level Playing Field Fan Survey found that 28.5% of disabled sports supporters considered the attitudes of others to be a big contributing factor when attending live sport, with 36.5% saying they’re unable to go to sporting events or venues due to lack of accessibility.

As a proud League Two club, we’re honoured to be participating in Level Playing Field’s new national campaign, 'Unite For Access, which runs from Saturday 25 February to Sunday 12 March and is supported by the EFL.

Level Playing Field is the leading charity advocating for disabled sports fans in England and Wales, and we’re dedicating our home league match against Carlisle United on Saturday 11 March to the initiative with a host of different activities.

Our matchday is just one of many happening across football stadiums up and down the country over two weeks.

As a club, everyone here at Swindon Town believes everyone should be able to attend live sport and enjoy football here at the Count Ground, regardless of disability.

We’re committed to making our home accessible and welcoming to all, and will continue to take steps to improve, while also calling on you, our dedicated supporters,to join us on this journey.

What are we doing to raise awareness

We’ll be catching up with some of our disabled supporters, who will be sharing their views and match day experiences at the County Ground.

Our players will be donning official ‘Unite For Access’ shirts in the pre-match warm-up ahead of the Carlisle clash.

Our club mascot, Rockin’ Robin, will be doing the same, and handing out sweets to supporters across the stands.

All these activities will be shared across our social channels too.

Spreading the key messages

Talking about disability can be daunting sometimes, as it’s a complex subject matter.

That’s why Swindon Town invites all supporters, both disabled and abled, to engage with us on this important campaign and to ensure access and inclusion is at the heart of everything we do.

Good disability access benefits everyone, and that's why we ask you all to:

Unite for Your Team
Unite for your fans
#UniteForAccess

To find out more about the work of Level Playing Field, you can log on to www.levelplayingfield.org.uk, or find them across social media by searching Level Playing Field.


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