Swindon Town

Swindon Town Football Club is proud to unveil our new home kit for the 2023/24 season, produced by PUMA.

Town’s brand new home kit takes inspiration from Swindon’s famous Magic Roundabout - which is situated next to the County Ground - with a resembling pattern of circles and pentagons etched across the front of the shirt. 

The shirt itself will this year feature a new main sponsor, with parking company MiPermit signing up as part of a club-record agreement in May, and you can read more about that deal here.

Last year’s front-of-shirt partners, First City Care Group, will now see their logo on the back of each player’s jersey - below the locomotive element of the club’s crest, which sits atop the rear of the shirt.

This year’s home shorts are red, instead of white as in previous seasons, and are sponsored by Veezu - formerly known as V-Cars - who continue their partnership with the club after last season.

Supporters wishing to purchase the new home kit can do so from Thursday 29th June online and at the club’s County Ground store, which will be open from 10am-6pm.

Swindon Town's CEO, Rob Angus commented on the release: "We are really excited about the new home kit for the 2023/24 season which reflects the proud of history of our Town with references to our railway heritage and the world renown and iconic, Magic Roundabout which recently passed its 50 year old birthday.”

We hope our supporters like the unique design of our home kit and continue to support us by buying it in their numbers. Kit launches are never easy and behind the scenes can be a logistical challenge but I am proud of the way our backroom team have faced into these challenges to enable the home kit to be launched ahead of pre-season.  

Further news of the launch of our new away kit will follow in the coming month. Thanks for all your support and COYR.”

The new home kit is priced as follows:

Fans will be able to add custom names to the back of their new Town shirts, but the club will not print player names and numbers until they have been officially confirmed.

Supporters are advised that we only have a limited number of stock in our club store, with stock including Adults Small - 5XL and Youth 5-6 years up to 13-14 years. 

We are currently awaiting a further delivery from our manufacture which includes Ladies, Youth and Mini Kits, and we will update fans in due course of it’s arrival.

Our full range of Replica Kit will be available to purchase on our club store online, although we advise customers there can be up to a ten working day turnaround for dispatch, but all orders will continue to be sent on a next day delivery service with DHL.