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Celebrating disabled fans as part of ‘Unite For Access’ campaign

Catching up with some of our most inspirational supporters as part of national initiative…

8 March 2023


Celebrating disabled fans as part of ‘Unite For Access’ campaign

Catching up with some of our most inspirational supporters as part of national initiative…

8 March 2023

We’re celebrating the inclusion and accessibility of all our disabled fans this weekend as part of the ‘Unite For Access’ initiative.

Did you know an estimated 22% of the UK population are disabled, making them the largest minority group in the UK.

Still, many disabled supporters feel that attending live sport isn’t possible due to the environmental and societal barriers they face.

The most recent Level Playing Field Fan Survey found that 28.5% of disabled sports supporters considered the attitudes of others to be a big contributing factor when attending live sport, with 36.5% saying they’re unable to go to sporting events or venues due to lack of accessibility.

As a proud League Two club, we’re honoured to be participating in Level Playing Field’s new national campaign, 'Unite For Access,’ which kicks off on Saturday 25 February and runs until Sunday 12 March, supported by the EFL.

Level Playing Field is the leading charity advocating for disabled sports fans in England and Wales, and we’re dedicating the Carlisle game to the initiative with a host of different activities.

As a club, everyone here at Swindon Town believes everyone should be able to attend live sport and enjoy football here at the Count Ground, regardless of disability.

We’re committed to making our home accessible and welcoming to all, and will continue to take steps to improve, while also calling on you, our dedicated supporters, to join us on this journey.

How have we been raising awareness…

We’ve been spending time with some of our disabled fans over the past week or so to find out more about their County Ground experiences and what they like most about coming to matches.

We’ve produced a short video (above) with insights from our Disabled Liaison Officer, Caroline Lane, Chief Executive Rob Angus, and two of our most valued supporters.


Phillip Skeates is a Town season ticket holder and wheelchair user. He speaks highly of the great work the club has done to enhance his matchday experience and make football more accessible for him, with some really positive feedback.

Then there’s six-year-old Junior who has ADHD and Autism. He’s one of the many beneficiaries of our bespoke sensory packs, which have changed the way he enjoys his favourite game at SN1.

The video is well worth a watch, especially with Junior’s impressive debut performance!


Elsewhere this weekend, our players will be donning official ‘Unite For Access’ shirts in the pre-match warm-up ahead of the Carlisle clash.

Our club mascot, Rockin’ Robin, will be doing the same, and handing out sweets to supporters across the stands.

Spreading the key messages…

Talking about disability can be daunting sometimes, as it’s a complex subject matter.

That’s why Swindon Town invites all supporters, both disabled and abled, to engage with us on this important campaign and to ensure access and inclusion is at the heart of everything we do.

Good disability access benefits everyone, and that's why we ask you all to:

Unite for Your Team
Unite for your fans

To find out more about the work of Level Playing Field, you can log on to, or find them across social media by searching Level Playing Field.

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