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Commercial

Town agree new partnership with Pro:Direct and Adidas

11 June 2024

Commercial

Town agree new partnership with Pro:Direct and Adidas

11 June 2024

Swindon Town are delighted to announce that Adidas will be the club’s new teamwear brand for the 2024/2025 season, replacing Puma who have been partnered with the club for the last nine years.

The agreement with Pro:Direct and Adidas will give supporters a wide range of merchandise to choose from along with additional loyalty schemes that will raise additional revenue for the football club.

Adidas who are Europe’s largest sportswear manufacturer currently work with several large clubs in the Premier League and EFL and we are delighted to add Swindon Town FC to that list.

As part of the agreement, Pro:Direct will feature on the front of our first team training wear. This is another positive step for the football club to have such a well-established respected brand as a key partner.

Swindon Town's Chief Commercial Officer, James Watts added: “Adidas are a hugely respected brand in the world and the number of partners they have in football is very impressive and by forming this partnership with them and Pro:Direct gives the club a clear vision of how to improve all of our retail operations”.

Adam Parker, Category Leader of Clubhouse and Partnerships at Pro:Direct, said: "We are proud to announce this partnership with Swindon Town Football Club. At Pro:Direct our mission is to serve all sports through speciality, choice, quality of service and expertise at every level.

"All our efforts will be focused on delivering excellence to the player, the team and the surrounding community of Swindon Town FC. "We are excited to add Swindon to our Clubhouse and look forward to a hugely successful launch of the new kits and training range."

Details of our new kits and merchandise will be released in due course.


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